0.6 C
New York
lundi, juillet 6, 2020
Home fashion Fashion Influencers Are Driving an Interiors Boom. How Are Home Brands Responding?

Fashion Influencers Are Driving an Interiors Boom. How Are Home Brands Responding?


Home is where the #content is — or so wrote Hilary George-Parkin in a 2017 Fashionista story titled, « Why Fashion Bloggers Are Evolving Into Home Decor Influencers. »

Three years later, may I ask: Why were once-strictly-fashion-adjacent influencers venturing into more home-furnished pastures? 

George-Parkin’s reporting is certainly worth revisiting in its own right, but for the interest of this piece, I’ll say the gist was this: With the influencer class having, well, influenced our clothing and accessories to a certain degree of satisfaction, our homes became their next logical frontier with which to express their particular stamps of style.





Source link

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Most Popular

Is it Good for You?| Mark’s Daily Apple

Avocados and avocado oil had a slow road to popularity, starting with a rebranding of sorts. There’s a bit of an internet debate...

Net-a-porter Launches Beauty Hall of Fame – WWD

Net-a-porter‘s new Beauty Hall of Fame vertical reveals insights into the products that have resonated most with its luxury consumer set. The retailer launched...

Learn How to Build Amazing WordPress Sites for Only $30 Right Now

Chances are you’ve heard of WordPress, the larger than life CMS that powers around 37% of all websites online. Whether you want to...

PGA calls off plan for fans at Memorial over virus fears

Miami (AFP) - Spectators will not be allowed at next week's Memorial tournament, the US PGA Tour announced Monday, citing concerns over the...

Recent Comments